Mobile websites for auto dealers and other businesses

The number of users browsing the web from a mobile device (cell phone, blackberry, iphone etc.) continues to rise. yet most companies do not offer mobile web sites.

It's especially important for auto dealers to offer mobile websites for several reasons. For example, consider these scenarios:

1. You have a mobile website:
A prospective buyer drives by your dealership and sees in your lot a vehicle that he really likes. He doesn't have time to stop but he would be very interested to find out the specs and the price of this vehicle. As he's driving by he logs in your website from his cell phone or blackberry. Your mobile website is optimized for all mobile devices so the content and pictures are nicely lined up and easy to read. The prospective buyer finds the vehicle in question and realizes that this car has everything he needs at the price he wants. He immediately calls your internet manager (through your mobile website) and arranges for a test drive the same day.

2. You DON'T have a mobile website:
A prospective buyer drives by your dealership and sees in your lot a vehicle that he really likes. He doesn't have time to stop but he would be very interested to find out the specs and the price of this vehicle. As he's driving by he logs in your website from his cell phone or blackberry. Your REGULAR website is NOT optimized for any mobile devices so the content and pictures are all jumbled up and hard to read. The prospective buyer cannot finds the vehicle in question and drives by, eventually forgetting about it. A possible sale lost.

This is already happening today, and this is how you'll get most of your sales in the future. Buyers like to be informed about the product BEFORE they step foot in your dealership (or store) and be confronted by a sales rep. Buyers like to go in a dealership (or any other store) knowing as much information as possible about the product they're planning to buy. The mobile Internet technology gives them this opportunity and buyers will start using this to their benefit more and more, especially as mobile Internet access fees keep going lower and lower.

Can you afford to be left behind? You've most likely made this mistake once already with your regular website. Can you afford to make this mistake again? Wouldn't you want to be a leader in this massive market for years to come and reap all the benefits (and sales!)?

Contact e-squared media today and let us help you create a mobile website for your business.

e²media (e-squared media) is an internet marketing and interactive advertising company based in Edmonton, AB offering affordable internet advertising, search engine optimization, web development and corporate identity services. Over the past 12 years we've worked with many organizations mainly in the Edmonton and Calgary area. We're specialized in the automotive industry and in Internet marketing and web development in general, but we've also worked in several projects for small, medium and large size organizations ranging from website design, flash movies, databases, shopping carts, search engine optimization (SEO) to full Internet marketing campaigns and corporate identity design. For more information on any previous projects, or for client references, please click here to contact us.