2008 used vehicle market report from J.D. Power. The internet is ideal for used vehicle buyers.

According to the 2008 Used Vehicle Market Report from J.D. Power:

• 62% of the participants used the Internet to research their used-vehicle purchase.
• Used vehicle buyers spend 8.6 hours online while researching vehicles, an 18% increase as compared to 2007.
• 40% of new vehicle leads that buy a vehicle within 90 days of submitting their request end up buying a used vehicle.
• 66% of buyers of OEM Certified Used Vehicles used the Internet to find the vehicle they bought. That's 8 percentage points higher than the 58 percent of used car buyers that purchased vehicles that were NOT certified through a Certified Pre-Owned program from that same manufacturer.

  J. D. Power and Associates surveyed over 10,000 people who had purchased 2003 to 2008 model-year used vehicles. The study was conducted during February and March 2008.

  Read the press release about this study at the J. D. Power and Associates website: http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=2008267

  In a grim automotive market this is all good news for the used vehicles sellers, especially those that sell Certified Pre-Owned vehicles.

  Lesson learnt: If you want to sell more Certified Pre-Owned used vehicles it's imperative that you use the web as your primary marketing strategy!

  e²media (e-squared media) is an internet marketing and interactive advertising company based in Edmonton, AB offering affordable internet advertising, search engine optimization, web development and corporate identity services. Over the past 12 years we've worked with many organizations mainly in the Edmonton and Calgary area. We're specialized in the automotive industry and in Internet marketing and web development in general, but we've also worked in several projects for small, medium and large size organizations ranging from website design, flash movies, databases, shopping carts, search engine optimization (SEO) to full Internet marketing campaigns and corporate identity design. For more information on any previous projects, or for client references, please click here to contact us.