Internet marketing and SEO tips for auto dealers
Apr
04
Many dealers are asking, what’s the average conversion rate for a dealership?
This is the wrong question to ask as there are no global standards in order to compare the conversion rates of 2 different dealerships, therefore the conversion rates could vary significantly from dealer to dealer.
Mar
16
Generating leads on the Internet is the relatively easiest part of an Internet marketing campaign for any auto dealer. The hard job is to properly qualify these leads as they’re coming in from different sources (portals, own website, banner ads etc.).
Mar
12
The most common issue most auto dealers have with their internet sales strategies is the lack of properly defined online sales processes. Even larger successful auto dealers with many years of sales experience seem to not be quite sure on how to deal with their internet sales department. I’ve seen many auto dealers …
Mar
11
Many auto dealers ask: how do we calculate the conversion rate of our website visitors? Sounds like a straight forward question, yet the answer is far from easy. In the pre-Internet car market the conversion rate was the number of vehicles purchased from a dealership in a specific month versus the total number of people …
Mar
10
When I wrote my thesis for my masters I chose a rather odd topic at the time. I chose to research how auto dealers in Alberta use internet marketing and advertising. I can’t say that the final result surprised me (only a handful of the researched auto dealers in Alberta spent more than 5% of …
Mar
10
According to the 2008 Used Vehicle Market Report from J.D. Power: 62% of the participants used the Internet to research their used-vehicle purchase. Used vehicle buyers spend 8.6 hours online while researching vehicles, an 18% increase as compared to 2007. 40% of new vehicle leads that buy a vehicle within 90 days of submitting their …
