Business Services

E-squared Media offers a full range of business services to any kind and any size clients.

This includes:

• lead generation analysis and improvement
• lead qualification
• web site conversion rate analysis and improvement
• business analysis - business process improvement
• marketing - advertising analysis
• business plans
• marketing plans

lead generation analysis and improvement

Companies, and more specifically auto dealers, have several ways to generate on-line leads:

• Through their websites
• Through 3rd party providers (car portals in the case of auto dealers)
• Through classified ads
• Through search engine marketing

Obviously, the most cost effective option for any company is to generate most (if not all) of their leads through their websites, followed by search engine marketing. Investing more in these two options is a must. E-squared Media can help you analyze and improve your website's offering.

Please contact us today and let us help you with your lead generation analysis and improvement.

lead qualification

Generating leads is the probably the easiest part of the Internet marketing campaign of an auto dealer or any other company. The hard job is to properly qualify these leads as they're coming in from different sources (portals, own website, banner ads etc.)

The first thing an auto dealer should do is to ensure that the leads are suitable. This will significantly reduce wasted time and resources. In order to determine whether a lead is suitable the auto dealer has to have in place a process called "lead qualification". This process outlines a set of criteria sales reps can use in order to "qualify" better their internet leads (or any kind of lead for that matter).

Please contact us today and let us help you with your lead qualification process.

website conversion rate analysis and improvement

E-squared Media can help you define, measure, analyze and improve the conversion rate of your website.

Is your web provider offering you extensive statistics and web analytics information about your visitors? If the answer is no then you should push them to do so. If the answer is yes the next question is: do they explain to you clearly what all these numbers mean to your business?

Please contact us today and let us help you with your website conversion rate definition, measurement, analysis and improvement.

business analysis - business process improvement

Well defined processes is what separates a good to great auto dealers, or good to great businesses in general. Especially in the automotive market efficient processes is what is going to propel your business to the highest level.

Research clearly shows that in the auto dealer sector the dealerships that have clearly defined processes and operations in place clearly outperform those that do not and stand-out of the competition.

Please contact us today and let us help you define, analyze and improve your business processes.

e²media (e-squared media) is an internet marketing and interactive advertising company based in Edmonton, AB offering affordable internet advertising, search engine optimization, web development and corporate identity services. Over the past 12 years we've worked with many organizations mainly in the Edmonton and Calgary area. We're specialized in the automotive industry and in Internet marketing and web development in general, but we've also worked in several projects for small, medium and large size organizations ranging from website design, flash movies, databases, shopping carts, search engine optimization (SEO) to full Internet marketing campaigns and corporate identity design. For more information on any previous projects, or for client references, please click here to contact us.